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Sophie’s Tavern Logo Design Critique
Kevin submitted this logo for Sophies Tavern along with the following commentary, Sophies Tavern is located in the heart of Camden, NJ and has been a cornerstone of the community since 1933. Like...
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Jack Tree Thai Cuisine Logo Design Critique
Mario submitted this logo for Jack Tree Thai Cuisine and had this to say about his logo, The colours and logo name were already handpicked by the client according to his personal auspicious religious...
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Random Photography Logo Design Critique
Denny at Random Photography sent in this logo for his photography business. He included the following information about his company and logo, In my photography business, I photograph nearly all kinds...
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Color Psychology in Logo Design
Color offers an instantaneous method for conveying meaning and message in your logo designs. Its probably the most powerful non-verbal form of communication we can use as designers. Our minds are...
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Jen Blume Logo Design Critique
Jen submitted this her company logo for critique and left the following comment about her goals for the logo design,This is a logo for my own design firm. I was going for a very graphic design using...
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European Masonry Logo Critique
Erik, of Quick Productions, submitted this logo he did for his client, European Masonry. He had this to say about the design,This is the first logo design I have ever really been involved with. The...
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LOGO Design, Vol. 2 Book Review
The latest logo design book from TASCHEN, entitled LOGO Design, Vol. 2, just arrived at my office on Tuesday. It is a follow-up to the popular first volume entitled LOGO Design, Vol. 1. The book...
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PricingWire Logo Design Critique
Chris submitted his logo for PricingWire and left the following comment, The antennae concept is meant to convey maintaining an up-to-date awareness of how pricing impacts the overall performance and...
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Oodles of Doodles Logo Critique
Dawn sent a handful of her concepts for the Oodles of Doodles logo. I choose this one to critique because I thought it was the best fit for her company. Its worth mentioning that Dawn prefers the...
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Idaho Film Project Logo Critique
Troy submitted this logo that he has been working on for an Idaho Filmmaking community website. He left the following comment, This logo (a work in progress) is for an Idaho Filmmaking community...
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ArchSpace Logo Design Critique
Vassilis designed this logo for an architect friend that plans to build a website offering free training tools for architects. He submitted a whole page of variations on this logo, but I chose this...
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Headpoint Consulting Logo Design Critique
Jon submitted this logo for Headpoint Consulting. He left the following comment about the logo,A new executive coaching consultancy firm... looking to portray an image of competence but remain...
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Automagical Logo Design Critique
Jacob submitted this logo for his design portfolio and freelance work website. He left the following comment about the logo.Since the web design I do focuses on standards compliant and simple but...
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Lone Turtle Illustration Logo Critique
Ron submitted his logo for Lone Turtle Illustration. He left the following commentary about his logo.The image of a turtle howling against the backdrop of a full moon is intended to express the...
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From Scratch Bakery Logo Critique
Kelly, submitted this logo for the From Scratch Bakery. She left the following comment about the logo.This logo is for a new bakery in a downtown, upscale neighborhood. I am still working on the...
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EyeCare Specialties Logo Critique
Nic submitted this logo for EyeCare Specialties. He left the following comment about his work.This logo design is part of a larger re-branding of the company including its website (soon to come). We...
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Salon HQ Logo Design Critique
Zoran submitted this logo for Salon HQ and left the following comment.Salon HQ is a new, worlds first, patented business building tool for aspirational Hair & Beauty businesses. It provides...
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Incubox Logo Design Critique
Geoff submitted this logo for incubox, a graphic design and web development company. He left the following commentary about the logo.I came up with the name Incubox after several days of trying...
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Johnny’s Pizza Logo Design Critique
Eric submitted his logo for Johnnys Pizza and left the following comment.This logo is for a pizza company, based in Pittsburgh, PA. Because of this, I used a silhouette of the Pittsburgh skyline in...
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Brutal Logo Design Critique
Rui submitted this logo for Brutal, an auto performance and aesthetics shop. He left the following comment about the logo. The clients business is the preparation of sports cars with one of 3...
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NeonKids Logo Design Revisited
Back in April I critiqued a logo for a kids group called Neon Kids. Phil (the designer) got in touch with me recently to let me know he had made some changes to his original concepts based the...
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How to Write a Logo Rationale
When presenting logo concepts to a client it is often productive to have written rationales to accompany each concept. This can help you, the designer, clarify your thoughts before getting the...
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88 Gears Creative Logo Critique
Geri submitted this logo for a web hosting and design agency startup. She left the following commentary about the work.The outline around the eights represent gears. I wanted to merge the idea of...
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Fox Valley Voice Logo Critique
Jamie submitted this logo for the Fox Valley Voice and left the following comment about the work.This is the logo for my local information website in the western suburbs of Chicago. The area is known...
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Go Green Fishing Lights Logo Design Critique
Shane submitted this logo for Go Green Fishing Lights and left the following commentary.The logo is for a new company developing underwater lighting for docks, river ways, and deep sea fishing. The...
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